Project Info

Design Mobile

Taylor Morrison Homes

It really started off as a sketch on a cocktail napkin in a bar!

First, the entire experience was first wireframes using Balsamiq Mockups (or are they calling the product Wireframes now?). There was a ton of information that could be consolidated down to help reduce the amount of text needed to be consumed.

Next, high-fidelity designs were produced using a combination of Photoshop and Sketch. A high contrast design with a focus on easy readability was the number one priority across the board.

Finally, the interaction of all of the visual pieces needed to tie everything together and so both XD and InVision were used to demonstrate the interaction design of the product.