Project Info

Branding

Civic

Jury duty doesn’t have to be a bust.

“Civic”, a new fast-casual restaurant located in Downtown Orange County wanted to give jurors a reward for doing their civic duty by starting their day off right with a hearty breakfast burrito, or

The logo, as well as the placement on the staff shirts is a riff on the standard OC Courts juror badge. Probably the biggest challenge was making the logo work in so many color variations.

For example, the shirts needed to be black so to hide the marks that come when handling and serving (eh heh, greasy) foods.

In addition, we designed the cups to be a bright red so as the jurors took their (complimentary) refills back to jury duty, other jurors (as well as anyone else passing by the poor, but satisfied soul) would immediately recognize that a trip to Civic was made.