Project Info
Role

Lead Researcher/Product Designer

Industry

Agriscience

Design Tools

Mural, Adobe Xd

Status

In Beta

Product Design & Design Interaction

Corteva Agriscience

Imagine a world where independent sales reps seamlessly manage inventory and customer relationships. At Corteva Agriscience, I spearheaded a zero-to-one initiative to develop a user-centric CRM for the agricultural industry. With a core ‘tiger team,’ I designed this solution in stealth mode to create a solid MVP. Extensive user research played a critical role, especially during COVID. I built trust and gathered insights through careful relationship-building and genuine engagement. This effort ensured the CRM not only met their needs but also boosted sales reps’ efficiency and confidence in the tool.

Key Achievements:

  • Led extensive user research during COVID
  • Built trust with skeptical sales reps
  • Designed a user-centric CRM that boosted inventory management and sales

Leveraging Mural to better understand the user journey, business flow, and what the user felt through all milestones.
Low-fidelity wireframes (prototype in Adobe XD)
Early medium fidelity designs to help establish the tone of the experience
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